Positioning and strategy
Research into the market, your competitors and your customers, so it is clear what people will remember you for. AI tools speed up the research, and people draw the conclusions.
Branding that makes your business recognisable and memorable
We start with what sets you apart and go all the way to the logo, colours, fonts and every place customers meet your brand, from your website to an AI assistant's answer.
How it works
A brand is more than a logo
Branding settles two things: how customers see you, and what your name, colours, fonts and images tell them. So we begin with research. The drawing comes later.
People also run into your brand in places you do not fully control: Google search, maps, answers from ChatGPT and Gemini. Keep your name, description and visuals the same everywhere and people recognise you faster, while search engines and AI assistants describe you more accurately.
A brand is a promise the customer remembers
Branding decides what people think of you before they have bought anything.
- The logo was made in a hurry and says nothing about the business.Your mark and your name make it clear who you are and who you serve.
- Every piece of material looks different.The brand guide keeps your look the same on every channel.
- Google and AI assistants each describe you differently, and some get it wrong.The same clear description shows up everywhere, so people recognise you.
- Customers only compare prices.A strong brand gives customers a reason to choose you.
What you get
Your brand's complete look, ready to use.
Name and message
A name, if you need one, and a short description you use word for word everywhere.
Logo
A full set of versions, including for a website icon and a profile picture.
Colours and fonts
Colours that are easy to read and fonts with clear rules on when each one is used.
Brand book and design system
Rules and ready-made elements, so the brand looks the same whoever applies it.
Roll-out
Your website, social media, Google profile and materials, all moved to the new look.
The steps of a branding project
We go through three stages to build an identity that lasts.
Research
- Where the company stands in the market
- Your business goals for the next few years
- What your competitors are doing
- Who your customers are
- How Google and AI assistants describe you today
Identity
- A new name, if you need one
- Logo in a full set of versions
- Colours and fonts checked for readability
- Brand book (a guide with the rules for using your brand)
Roll-out
- Website in the new look
- Your social media profiles and Google Maps profile
- Ad and print materials in the new look
- The same name and description everywhere customers find you
How it works
Step 1 of 4Analysis and positioning
We map where you stand, who you compete with and what should set you apart. That tells us what the visuals have to say.
Step 2 of 4Logo concepts
We show you several directions that really differ from each other, rather than versions of one idea, and place each one on a website, a phone screen and a shop sign. You pick a direction. The final files come later.
Step 3 of 4Developing the identity
We develop the direction you picked in full: logo versions, palette, fonts, rules and ready-made elements. You end up with a brand book, a guide with all the rules.
Step 4 of 4Roll-out
We bring the new look and description to your website, social media, Google profile, ads and print materials. From here on, the brand starts doing its job.
Projects we have built
Frequently asked questions
Do I only get a logo?
No. The logo is only one part. You also get its full set of versions, a colour palette, fonts and a brand book with the dos and don'ts. Without those rules, the logo ends up used a little differently each time and people stop recognising it.
Can I get just a logo, without the rest?
Yes, we do that too. We will be honest, though: the effect is smaller. A logo with no rules that isn't applied everywhere is just a picture, not an identity.
How many logo options do you show?
Usually three different directions in the first round, and then we develop only the one you pick. Twenty options sounds generous, but in practice it makes the choice harder.
Do you make the logo with artificial intelligence?
We use AI tools for research and quick idea sketches. A designer draws and refines the mark itself, so it is original and holds up at any size, from a browser tab icon to a shop sign.
How does branding affect what AI assistants say about us?
ChatGPT, Gemini and Google's AI summaries describe a business from what they find on its website, its Google profile and elsewhere. When your name, description and services are the same everywhere, they describe you more accurately. That is why, when we apply the new look, we tidy up these places too.
Can you refresh my existing brand instead of creating a new one?
Yes. If people already know you, refreshing the brand is often the smarter move. We keep what works and fix what gets in the way.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.