Strategy and calendar
What we send, to whom and when, so each email strengthens the relationship instead of annoying people.
Email marketing that brings customers back
We plan and send campaigns and automated emails to a list you own outright, and we set up your domain so those emails land in the inbox.
How it works
The channel that is entirely yours
Email marketing means selling through emails that show your products and services at the right moment and in the right form. What you are after is a long relationship with the customer, more than a single sale.
Your subscriber list belongs to you, and unlike on social media, no algorithm limits how you reach it. The rules are stricter now, though. Since 2024 Gmail and Yahoo accept emails from bulk senders only if **the domain proves the emails really come from you and unsubscribing takes one click**. Since 2025 Outlook has asked for the same. Skip this and your emails land in spam or never arrive.
Your subscriber list is an asset no algorithm can take away
Social networks change their rules. Email reaches people directly.
- People subscribe and then never hear from you.A new subscriber gets a welcome and a useful email straight away.
- Everyone gets the same email.Each group of customers gets emails based on their interests and purchases.
- Abandoned carts are lost.An automatic email reminds people what they left in their cart.
- Emails end up in the spam folder.The domain is set up so inboxes know the emails really come from you, and they reach the inbox.
What you get
Email that keeps working even when nobody is pressing send.
Templates
Emails in your brand style that read well on a phone and in dark mode.
Automation
Welcome, abandoned cart, post-purchase emails and emails that bring back customers who stopped buying.
Segments and personalisation
Emails matched to what people like and buy, with AI helping on variations and product suggestions.
Deliverability
Emails reach the inbox, not spam, and anyone can unsubscribe with one click.
Reporting
Clicks, sales and unsubscribes, email by email.
Types of campaigns
Each type of email has its own job. Mixing them up is the most common reason people unsubscribe.
Promotional
- Upcoming promotions and sales
- A special offer with a clear call to action
- Seasonal campaigns
- Clearing old stock
Informational
- Newsletters with industry news
- Tips and useful content
- Company and product news
- Event invitations
Automated
- Welcome emails for new subscribers
- Abandoned cart and viewed product
- Post-purchase email and review request
- Recommendations based on past purchases
- Emails to customers who haven't bought in a long time
What the service includes
Our work on your campaigns and the platform subscription are paid separately.
You pay us
- Strategy and communication plan
- Splitting the list into groups of customers
- Email copy and design
- Setting up series of automated emails
- Setting up the domain so emails reach the inbox, and checking that they do
- Testing and a report after every campaign
You pay the platform directly
- The subscription to your email platform (Mailchimp, Brevo, Klaviyo or another)
- The fee depends on the size of your list
- The account belongs to you and stays with you
We help you pick a platform that fits your list size and needs, and we have no ties to any of them.
How we start
Step 1 of 4Brand and list analysis
We look at who is on your list, where they came from and what would be useful to them. No list yet? Then we start by building one from people who actually want to hear from you.
Step 2 of 4Strategy
We decide which emails go out, how often and to which groups of customers. The plan also says what we will not send, because emailing too often shrinks the list and brings more spam complaints.
Step 3 of 4Platform and deliverability
We choose and set up the platform and the domain so emails reach the inbox, add one-click unsubscribe and build the templates.
Step 4 of 4Campaigns and testing
We launch, test subject lines, content and send times, then improve based on the results: clicks, sales, unsubscribes and complaints. We treat opens as a rough guide only, since email apps now report them inaccurately.
Projects we have built
Frequently asked questions
I have no email list. Can I just buy one?
Not through us. People on a bought list have never heard of you, so they mark your emails as spam and you lose their trust. Your domain's reputation drops, and soon even emails to your real subscribers stop getting through. We help you build your own list of people who signed up themselves.
How often should I send emails?
That depends on your business and on how much you have to say. For most online stores, two to four emails a month is a sensible place to start. Frequency matters less than making every email worth opening.
Why do my emails go to spam?
Usually because the domain isn't set up to prove the emails really come from you, because the list has old and wrong addresses, or because people mark your emails as spam. Gmail and Yahoo watch how many people complain and stop delivering above a certain share. We check all three.
What do Gmail and Yahoo require from senders?
Anyone who sends a lot of email needs a domain set up to prove the emails come from them, one-click unsubscribe that takes effect within two days, and few spam complaints. Outlook asks for the same. Even if you send only a few emails, this is the surest way into the inbox, so we do it for every client.
Do you use artificial intelligence in the emails?
Yes, as a helper. It suggests subject line variations, picks products based on past purchases and helps us read the results. A person checks every email before it goes out, because once a mistake reaches your whole list, you cannot take it back.
Can you connect email to my online store?
Yes. Abandoned cart reminders, order confirmations and review requests go out automatically with data straight from the store, and they usually bring back the most for what you put in.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.