Ads for every stage
Campaigns for people who don't know you yet, for those who have already seen you and for those who are one step away from buying.
Ads on Google, Facebook and ChatGPT where every euro is measured
We show your ads to the people looking for what you offer and track what really brings customers, so you pay for customers rather than impressions.
How it works
Results straight away, without the long wait
To sell a product, you first need people to offer it to. Advertising where you pay per click takes you straight to them.
Today Google and Facebook decide on their own who sees your ad. But they only learn from the data you give them. So we set up the counting first: every sale and every enquiry reaches the platform accurately, within the privacy rules.
Your ad budget either works or drains away
Which one it is depends on the setup and on who checks the results every week.
- The ads rack up impressions, but nobody knows whether they bring sales.You see which campaign brought each sale and each enquiry.
- The same ad is shown to everyone.Each audience gets its own message and visual, and the platform's AI finds out who responds to what.
- The campaign is launched and left to run on its own.We track the results and move budget to what sells.
- People click, but the page doesn't convince them.The ad leads to a page that carries on the same promise.
What you get
Everything between the first time someone sees you and the sale, set up and watched.
Accounts and catalogue
We set up your ad accounts on Facebook and Google and a product catalogue, so each person sees exactly the product they looked at.
Ads in ChatGPT
Your offer shows up in ChatGPT, clearly labelled as an ad, when the conversation turns to what you sell. It's a new channel, and you get in before it fills up with competitors.
Tracking
Every sale and every enquiry is counted accurately, within the privacy rules, so you see what sells.
Optimisation
Google's and Facebook's automated campaigns look for buyers on their own, and we steer the budget to where an enquiry costs you the least.
Monthly report
Spend, results and what comes next.
Visuals and video
Several versions of copy, visuals and short videos, because the visual now decides who sees the ad as much as the settings do.
We can help you with
Setting up the accounts, then running the campaigns month after month.
Setup
- Ads for every stage: from the first look to the purchase
- Ad accounts on Facebook and Google
- Product catalogue setup
- The code that counts what visitors do (pixel and Google Tag Manager)
- Counting that follows the consent rules (Consent Mode v2)
- Tracking of enquiries, sales and revenue
Management
- Google: ads in Search, on YouTube, in Gmail and on partner websites
- Facebook and Instagram: automated campaigns that look for buyers on their own
- Ads in ChatGPT
- Ad copy, visuals and short videos
- Campaign analysis and improvement
- Ads for people who have already visited the website or left something in the cart
- Social media management
What is included in the price
Our management fee and your ad budget are separate, and you pay them to different people.
You pay us
- Organising the ad account and the campaigns
- Ad copy and visuals adapted to each platform
- Setting up the counting of enquiries and sales
- Ongoing improvement and testing
- A monthly report with conclusions and next steps
You pay Google, Meta and OpenAI directly
- The ad budget: it goes into their accounts, not ours
- Fees and VAT they charge
- The budget stays fully under your control and you see every cost
The ad accounts belong to you. If we stop working together, the campaigns and their history stay with you.
How a campaign gets going
Step 1 of 5Goal and audience
What you sell, to whom, how much you make on a sale and what one enquiry can cost you. Without these answers, advertising is spending, not investing.
Step 2 of 5Setting up the counting
We set up the code that counts enquiries and sales on Google and Facebook, within the consent rules. We only launch ads once we are sure we will see what brings results.
Step 3 of 5Structure and launch
Campaigns, keywords or topics, a description of the ideal customer, copy and visuals. We start with a smaller budget so the platform can learn without burning through your money.
Step 4 of 5Tests and improvements
We stop what doesn't work and put budget into what does. We compare copy, visuals, audiences and the pages the ads lead to.
Step 5 of 5Monthly report
What was spent, what came in, what one enquiry costs and what we change next month. Results, not screenshots.
Projects we have built
Frequently asked questions
What budget do I need to get started?
It depends on your sector and the cost per click in it. Below a certain amount there are too few clicks to tell what works. We tell you the realistic minimum for your case before you decide, even if it's higher than you'd like.
Google, Facebook or ChatGPT?
Google catches people who are already searching for what you sell, and can also show you on YouTube and in Gmail. Facebook and Instagram show your product to people who don't know yet that they want it. ChatGPT puts you in front of people asking for advice. We tell you which channel to start with, based on your product and budget.
What are ChatGPT ads?
OpenAI shows ads in ChatGPT when the conversation is about what you offer. The ad is clearly labelled and kept apart from the answer, and OpenAI says it doesn't affect the answer itself. Targeting works by topics and questions described in words, plus location, not by interests. The channel is new and ad accounts go through a review by OpenAI. We set up the account, the tracking code, the campaign and the copy, just as for Google and Facebook.
Don't Google's and Facebook's automated campaigns do everything on their own?
They do a lot: they choose where and to whom to show the ad and which copy goes with which visual. But they aim at exactly what you give them. If they count the wrong action as a sale, if the visuals are weak or the wrong people aren't excluded, they spend quickly in the wrong direction. That's why we look after the right data, strong visuals and control.
What is Consent Mode v2 and do I need it?
It's the setting that tells Google whether a visitor has accepted cookies. For visitors from Europe, Google requires it before it shows ads to people who have already been on your website. Without it, your campaigns learn from less data. We set it up along with the cookie banner on your website.
Whose name are the ad accounts in?
Yours. We get partner access. This matters, because if you ever move to someone else, the account history the algorithm relies on stays with you.
When will I see the first results?
The first clicks and enquiries come within days. Steady optimisation needs enough data, though, which usually takes three to six weeks depending on volume.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.