Prioritised report
Each issue with why it matters and how to fix it, from the biggest gains down to the small details.
An audit that shows why your website brings no customers
We check how Google sees you, how fast and easy the website is and how AI assistants describe you, and give you a plan of fixes in order of importance.
How it works
Before you pay for a new website, find out what is wrong with the current one
The design is often not the problem. When a website brings no enquiries, the causes are usually specific and fixable: it responds slowly on phones, Google cannot see some pages, the way to the contact form is confusing, or the copy does not answer the visitor's question.
Some customers never reach your website at all. They ask ChatGPT or Gemini, or read the short AI answer at the top of Google. That is why the audit also checks whether and how AI assistants mention your business. We rank everything we find, starting with what brings the most for the least effort.
The design is often not the problem
A website that brings no enquiries usually has specific, fixable causes.
- You are thinking about a new website without knowing what is wrong with the old one.You know exactly what to fix and what to keep.
- Some pages do not show up on Google.You get a list of the pages Google cannot see and of the technical errors, each with its fix.
- The website loads and responds slowly on phones.The speed is measured, and you have a plan to improve it.
- AI assistants recommend your competitors and do not mention you.You know how ChatGPT, Gemini and Google describe you and what to change.
What you get
A report you can act on, not just read.
SEO
Titles, descriptions, addresses, links between pages and whether Google understands what you do.
Technical
Speed, code, security and how the website is organised.
Usability
Readable text, strong contrast and easy use on every device.
AI visibility
How ChatGPT, Gemini, Perplexity and Google's AI summaries describe you.
Competitors
How you compare with the leading websites in your sector, on Google and in AI answers.
Walkthrough
We walk you through the report and answer your questions.
What we check
In depth: SEO, the technical side, usability and AI visibility.
SEO
- Titles and descriptions that Google shows in the results
- Checks for pages of yours competing for the same search
- Clear page addresses and links between pages
- Checks that Google sees and reads every page
- The description of your business that Google reads
- Google rankings and keywords (the words people use to find you)
- Copy analysis
Technical
- Loading speed and response to a click (Core Web Vitals)
- A review of the pages' code
- Readability, contrast and ease of use on every device
- Duplicate and broken pages
- Mobile version
- Security, the secure connection certificate and outdated add-ons
Market and AI visibility
- Visits from Google and what affects them
- Links to the website from other websites, including checks for harmful ones
- Comparison with competitor websites
- How ChatGPT, Gemini and Google's AI summaries present you
- Whether AI assistants can access the website
- Your Google Maps profile and the same company details everywhere
- The customer's path to an enquiry or purchase
How the audit runs
Step 1 of 4Access and goals
We need access to Google Analytics, Search Console and the website's admin area. We also agree on what you want the website to do, because an audit only makes sense against a goal.
Step 2 of 4Crawl and review
We run the website through our tools, put your customers' questions to AI assistants, and go over everything by hand. Tools find what is broken. People find what makes no sense.
Step 3 of 4Report with recommendations
You get a document with every problem found, its cause and what to do about it. Ordered by importance, not alphabetically.
Step 4 of 4Review together
We go through the report together and answer your questions, so you can pass it to anyone you like, another provider included.
Projects we have built
Frequently asked questions
What do I get at the end?
A document with the problems found and our recommendations, ordered by importance, plus a meeting where we go through it together. The report is yours, and you can hand it to another provider.
Do I have to work with you after the audit?
No, the audit stands on its own. If you then hire us to carry out the recommendations, we take its cost off the next quote.
How long does it take?
Usually one to two weeks once we have access. Bigger stores take longer.
What access do you need?
Google Analytics, Google Search Console and access to the website's admin area. If you have no Search Console yet, we set it up, and that alone already counts for a lot.
What is the AI visibility check?
We put your real customers' questions to ChatGPT, Gemini, Perplexity and Google AI Mode and note whether they mention you, how they describe you and who they recommend instead. Then we look for the reasons: can AI assistants reach your website, does Google understand what you do, and do your details match on Google and in directories. AI answers keep changing, so what you get is a snapshot with a direction, not a guarantee.
What is llms.txt and do I need it?
It is a file where a website sums up its content for AI assistants like ChatGPT. The idea is new, it is not a standard yet, and the big assistants have not confirmed they read it. We will tell you whether it is worth having on your website, but we do not see it as a must.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.