Website copy
Home page, services, about us and product pages, built around your customers' questions and the words they search with.
Copy that gets read and sells
We write the way your customers talk, and we lay the text out so that a reader who only skims and an AI assistant hunting for an answer both get what you offer.
How it works
The most expensive page is the one nobody finishes
On a website, the copy is what explains what you sell. Design catches the eye for a second. The copy has to keep the reader for a minute and get them to act.
More people now ask ChatGPT, Gemini or Google AI Mode instead of opening ten websites, and these assistants quote pages that give clear answers and verifiable facts. That is why each paragraph we write answers one specific question, in the words your customers use to ask it.
On a website, only the copy does the real explaining
Design gets a second of attention. Copy keeps the reader going and moves them to act.
- The copy describes the company, while the customer is looking for a solution.Every paragraph answers a question the customer is asking.
- Pages are full of in-house jargon.We write in the words your customers search with.
- AI assistants quote your competitors, not you.Clear answers and facts on the page give AI something to quote.
- The blog gets written when there is time left over.Articles come out on schedule and bring people from Google.
What we write
Content for every place a customer reads about you.
Blog on an SEO plan
Articles that answer real searches.
Content for AI answers
Short answers, facts and questions that AI assistants can quote.
Ad copy
For Google and Facebook ads and for separate campaign pages, in several versions to compare.
Case studies
Customer stories that persuade.
PR
Press releases and media articles written for people and for AI.
What we cover
The main pages of your website, regular blog posts, ads and PR.
For the website
- Home page and service pages
- About us and team
- Product descriptions
- Titles and descriptions that Google shows in the results
- Frequently asked questions
- A short business description for Google and AI assistants
Content
- Blog articles for the searches you want to be found for
- Case studies and customer stories
- Social media copy
- Email newsletters
- Short video scripts
PR and advertising
- Ad copy for Google and Meta
- Press releases and articles in online media
- Copy for ad campaign pages
- Brochures and print materials
How we work on copy
Step 1 of 4Brief
We agree who the copy is for, what the reader should do next and what has to be mentioned. If you have an SEO plan, its keywords and questions go into the brief.
Step 2 of 4Research
We read your competitors' sites and check what people search for on Google and what AI assistants say about the topic right now. Then we ask you for the details only you know, because they make the copy yours and not generic.
Step 3 of 4First draft
You get the copy in a document laid out like the page, with headings, subheadings and what goes where. You leave comments right in it.
Step 4 of 4Revisions
Two rounds of revisions are included. We fix facts, tone and emphasis until it reads like you wrote it.
Projects we have built
Frequently asked questions
How is the price of copywriting set?
Per page or per article, never per character. The price depends on how much research the topic needs. A technical page for a specialist product takes more work than a standard "About us" page.
Do you use artificial intelligence?
Yes, as a helper for research and structure. Every text you receive passes through a person who checks the facts and writes it in your voice. We never send you generated copy that nobody has checked.
How do you write copy that AI assistants quote?
We write so every section opens with a clear answer, with specific facts and names you can back up, plus questions and answers. If we also work on your website, we add a description of the page in the language Google and AI assistants read. Nobody can guarantee you'll be cited, but your odds get better.
Can the copy be SEO optimised?
Yes, we do that by default. If there is a list of searches from SEO research, we write to it. If you do not use an SEO service, we still check how people search for the topic before we start.
Do you write in both Bulgarian and English?
Yes, both. We can also translate and adapt copy you already have in Bulgarian, and adapting is usually the better choice, because a literal translation rarely reads well.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.