Strategy and plan
We research the market, your competitors and your customers, decide what sets you apart and make a month-by-month plan with specific goals.
Digital marketing where every channel pulls the same way
We start with strategy: who your customer is, where they are and what they need to hear. After that we pick the channels and make them work as one.
How it works
Channels either work together or they don’t work
A website nobody visits, ads that lead to a page that doesn't sell, social media that says one thing while the ads say another. We see these most often.
So we begin by working out who your customer is, where to find them and what they need to hear. That "where" now includes AI assistants, because many people ask ChatGPT, Gemini or Google before they choose a business. The channels come after that.
When channels talk to each other, each one costs less
The most expensive marketing is the kind where your website, ads and social media say different things.
- Each channel is run by a different person and says something different.One message runs through your website, ads, social media and what AI assistants say about you.
- You post because you feel you should, with no clear goal.Every post is part of a plan, and you know what it has to achieve.
- Visitors come in, but you don't know which channel your customers come from.You see which channel your customers come from.
- Decisions are made on gut feeling.The monthly report says what to keep doing and what to stop.
What you get
Marketing driven by a plan, and a team that carries it out.
Paid advertising
Ads on Google, Facebook, Instagram and ChatGPT, tied to the plan.
Content
Articles, videos and posts that answer customers' questions clearly, so AI assistants cite them too.
Social media
Profiles that speak like your brand, and short videos for phones.
Tracking
You see how many enquiries and sales each channel brings, and the statistics are collected with visitors' consent.
A report with conclusions
Not just a table, but what the results mean and what we do next.
Visibility in AI answers
We check how ChatGPT, Gemini and Perplexity describe you and make sure your website, Google profile and reviews all say the same thing, so they recommend you.
What we cover
Choose the channels that make sense for your business. You don't need all of them at once.
Strategy
- Market and competitor analysis
- Profiles of the customers we address
- The questions customers ask Google and AI
- Positioning (what sets you apart) and messaging
- A marketing strategy for your business
- A plan and budget by channel
Channels
- Ads on Google, Facebook, Instagram and ChatGPT
- Being found on Google and recommended by AI assistants
- Your Google Maps profile and reviews
- Social media and short videos
- Email marketing and automated emails
- Remarketing
Analysis
- Statistics on visits and on Google searches
- Counting enquiries and sales by channel
- A check of how AI assistants present you
- A monthly report with conclusions
- Testing pages and messages
- Recommendations for the next period
How we work
Step 1 of 5Where you are today
We review your website, channels, competitors, the results you already have and how AI assistants describe you. You get a list of the biggest gaps and the quickest wins.
Step 2 of 5Strategy and goals
Who we talk to, with what message, through which channels and with what budget. We write the goals down in concrete terms (for example, the number of enquiries a month), so we can check later whether we hit them.
Step 3 of 5Setup and materials
We set up the counting, the accounts, the visuals and the copy. The channels launch together so they don't get in each other's way.
Step 4 of 5Delivery
The campaigns run, the content goes out and we keep improving everything. You see what's happening without having to manage it.
Step 5 of 5Report and adjustment
Every month you hear what we achieved, what didn't work and what we're changing. We adjust the strategy by the data, not by gut feeling.
Projects we have built
Frequently asked questions
Can you take on just some of the channels?
Yes. We often start with the one channel that pays back fastest and expand once it works. You don't have to take on everything at once.
Do I need a new website first?
Not necessarily, but if the website doesn't sell, sending ads to it is just spending. So we first check whether it's worth paying for visits to the site you have, or whether the page the ads lead to needs fixing first.
What is GEO and do I need it?
GEO is the work that gets a business into the answers of ChatGPT, Gemini, Perplexity and Google's AI summaries. These systems draw on your website, your Google profile, your reviews and what other websites say about you. That makes GEO less a separate channel and more the result of a consistent presence. We check where you stand today and what's missing, but nobody can guarantee a recommendation.
What is the minimum commitment?
Three months for ongoing work. A shorter period simply isn't enough to gather data and see what works, and we don't want to take your money for a month that can't show results.
How is the price worked out?
By scope, not by number of pages. After a short call or once you send a request, we send a quote that spells out what is included and what isn't. The quote and the first consultation are free.
Do you work with clients outside Burgas?
Yes. Our office is in Burgas, but most of our projects run fully online, for clients from all over Bulgaria and abroad. When a meeting in person makes sense, we meet.
Who owns the website after launch?
You do. The domain, hosting and logins belong to you. We don't keep your website hostage to sell you maintenance. If you move to someone else, you take everything with you.