The question we hear most is "how much does a website cost?" The answer you hear most in our industry is "it depends", which is true and no help at all. It does depend, though, and on things you can check in any quote.
Why the same brief gets quotes that are worlds apart
Send one enquiry to five suppliers and you get five quotes that look alike on paper. What sets them apart is almost always what nobody wrote down:
- A ready-made template or a custom design. Pouring your content into a cheap off-the-shelf template is one job. Designing for your business is another. Both are fine, they just aren't the same work.
- Who writes the copy. No "copywriting" in the quote means the text is on you. It is the thing most often left out, and the usual reason a project ends up months late.
- Whether there is a separate structure stage. A site planned around what it has to achieve ends up somewhere very different from one planned around a page count.
- How many rounds of revisions you get. There is no such thing as unlimited revisions. Either they are priced into a higher starting quote, or they become an argument at the end.
- What happens after launch. Warranty period, training, maintenance. Leave them out and you haven't saved anything, you've moved the cost to later.
Typical ranges
What the Bulgarian market usually looks like for a site built by an agency or an experienced freelancer:
| Project type | Typical scope | What it usually includes |
|---|---|---|
| Landing page | 1 page | Custom design, form, counting of enquiries |
| Business website | 5 to 10 pages | Design, blog, form, basic SEO, training |
| Corporate website | 10 to 30 pages | All of the above plus multiple languages, catalogue, links to other systems |
| Online store | catalogue and ordering | All of the above plus couriers, payments, uploading products from a file, reports |
We don't publish figures. The price follows the scope, not the page count, and a "from" price on a website is usually there to get you talking, not to tell you anything. Ask for a written quote and compare what it covers, not the total at the bottom.
The costs that rarely come up in advance
- Domain and hosting: you pay for these every year, on top of the build. Make sure both belong to you.
- Paid add-ons and licences: some features need a yearly subscription. Ask which ones and what they cost.
- Photography: people can tell a stock photo. Your own photos cost money, but they are usually what visitors notice most.
- Maintenance: a website without updates becomes easy to hack within months, not years.
Three questions to ask about any quote
- What exactly is not included in this price?
- Who will own the domain, hosting and logins?
- What happens if the project is delayed, whether it's my fault or yours?
If a supplier answers all three calmly and in writing, you will usually work together without surprises.
